Eligibility for marketplace health plans may also depend on life events such as job loss, marriage, or the birth of a child. These circumstances can affect your ability to secure health insurance through the marketplace, so it’s important to understand all criteria before applying.
Open Enrollment Periods
The open enrollment period for the Wisconsin Health Insurance Marketplace is a key timeframe for securing health coverage. For 2024, it runs from November 1 to January 15. Enrolling by December 15 ensures coverage begins on January 1, while those applying between December 16 and January 15 will start coverage on February 1.
Open enrollment is the primary window for individuals to buy health insurance, make changes, or renew their current health plans. Missing this period means you might have to wait another year to enroll unless you qualify for a special enrollment period.
Enrollment deadlines and updates are regularly shared via emails and texts to keep you informed.

Special Enrollment Periods
Life’s unexpected changes are covered by the Special Enrollment Period (SEP), which allows for health coverage during crucial times. Qualifying life events like losing health coverage, marriage, or having a baby trigger a 60-day window for enrolling in a health plan.
Missing the open enrollment period but experiencing a significant life change allows you to apply for health insurance within the special window, ensuring major life transitions don’t leave you without coverage.
Enrolling in a Wisconsin Marketplace plan is straightforward. Residents can apply for health coverage through multiple channels, including online applications using the zip code box on this website and phone assistance by calling 1-877-517-5357. These options cater to various preferences and comfort levels.
For those losing Medicaid or CHIP eligibility, acting quickly to secure a marketplace plan is essential to avoid coverage gaps. Get your needed support during this transition, ensuring a smooth process for accessing Medicaid services.