Most enrollees in the Marketplace may be eligible for financial assistance to reduce monthly premiums and out-of-pocket expenses based on their estimated household income. This assistance can significantly reduce your overall healthcare costs, making it easier to maintain quality health coverage.
Eligibility for financial assistance does not depend on the method of applying for health insurance. Subsidies for health plans are available through the Health Insurance Marketplace and State-Based exchanges, helping to lower costs.
Programs like the Health Insurance Premium Payment Program (HIPP) provide additional support by covering premiums for families with high medical expenses. The program benefits Georgia Medicaid members who are employed but struggle to afford their employer’s health insurance premiums.

Agents and brokers help consumers navigate their health insurance options. These professionals provide personalized support and assist with enrollment, making it easier to find a plan that fits your needs and budget. Local assisters offer free support, particularly for individuals who have recently lost Medicaid or CHIP coverage.
Marketplace assisters do not charge for their services and will always request your consent before accessing your personal information. This ensures that you receive trustworthy and transparent assistance throughout the enrollment process.
What is an Agent or Broker?
Agents and brokers are licensed professionals who help consumers select and enroll in health insurance plans. Trained to navigate health insurance options, they ensure you find the best plan for your needs.
Agents typically represent one or multiple insurance companies, while brokers offer a wider range of options as they are not limited to a single insurer. This flexibility allows them to provide more comprehensive advice and support.
Benefits of Using an Agent or Broker
A significant benefit of using agents or brokers is that there are no extra costs for consumers when enrolling in health insurance. You can take advantage of their expertise without worrying about additional fees.
Brokers, in particular, represent multiple insurance companies, allowing them to offer a broader range of health insurance options compared to agents who may be affiliated with only one insurance company. This often results in lower costs and better coverage options.